If the keyboard is working correctly, the usual cause for this would be a low Volume setting on the Main Voice, Dual Voice, and/or Split Voice. The PSR-E343 and other models have a feature called "Voice Set" that automatically sets the Main Voice parameters, Dual On/Off, Dual Voice Number and Dual Voice parameters, and certain other Functions when you select a Voice Number for the Main Voice. For many of the Voice Numbers the default Volume is set rather low, presumably to help make that particular Voice sound more "natural" (since some instruments are naturally louder than others).
To make sure that this is not the cause, select a (Main) Voice Number, then go to the Function menu and set the Main Voice Volume (Function 009, "M.Volume") to 127. Now play the keyboard-- with Touch Sensitivity turned on-- and see if the Voice sounds okay. You might also turn Touch Sensitivity off for comparison, but keep in mind that if Touch Sensitivity is turned on then it's normal to have to strike the keys harder (faster) to get louder notes, so turning Touch Sensitivity off will of course make the Voice sound louder.
If it seems pretty clear that there's an issue, try turning the keyboard off, then turn it back on while holding down the highest (rightmost) C note to clear the keyboard's backup memory. Now try the above procedure again to see if clearing the backup made any difference.
If it appears that something isn't quite right with the Touch Sensitivity, take the keyboard back to the store to tell them about the issue and to see about getting it repaired or replaced while it's still under warranty.